This award recognizes the best social media advertisement campaign for a Builder and/or Community. This category refers to advertising that is specifically designed for social media platforms, such as FaceBook, Twitter, Instagram, and is planned, paid advertising targeted beyond your followers to a specific audience.
Entry will be judged on concept/creativity, innovation/use of technology, message/design, and impact (effectiveness/analytics/performance)
- Statement (point form, max 400 words) detailing how the category criterion has been met. Please identify the time frame in which the social media ad took place.
- Please indicate co-submitters
- PDF or JPG of the social media ad
- Screen shot of social media ad displayed on website(optional)
Innovation/Use of Technology