Requirements
This award recognizes the company that has demonstrated the most innovative approach to marketing their products or services, using new or unconventional methods. This is an open category which can be entered by Builders, Renovators, or Industry Partners.
Entry will be judged on concept/creativity, innovation, and impact (effectiveness/response/results).
Entry Requirements
- Entrants must have implemented a marketing innovation that demonstrates creativity, originality, and measurable results.
- Statement (point form, maximum 400 words) detailing how the category criterion has been met.
- Please indicate co-submitters.
- Digital media (photos, video, recording, etc), not to exceed 2 minutes in length
- We encourage entrants submitting video to use a link/URL instead of uploading file if possible
Criteria
| Criterion | Weight |
|---|---|
| Innovation concept and implementation | 40.0% |
| Measurable impact and results | 30.0% |
| Creativity and originality | 20.0% |
| Potential for long-term impact | 10.0% |