Requirements
This award recognizes the builder that has executed the most successful launch of a single family home project, generating high levels of interest and sales. Entry will be judged on the overall continuity of all elements used in the model home and the ability to characterize the lifestyle of the target market and communicate information to the prospective buyers.
Use of colours, textures, placement of merchandise/displays or furnishings in relation to the target market or purchasers, and the ability to visually convey information will also be considered.
Entry Requirements
- Entrants must have launched a single family home project that demonstrates effective marketing and sales strategies, and has achieved measurable results.
- Statement (point form, 400 words maximum) detailing how the category criterion has been met.
- Please include the model name, as well as the site address, hours of operation and phone number.
- 12 digital images of your choice are required (300 dpi resolution) of the home already built.
- Optional Video tour can be included in this entry.
- Please indicate co-submitters
Criteria
| Criterion | Weight |
|---|---|
| Launch strategy and execution | 30.0% |
| Sales performance and impact | 30.0% |
| Product design and innovation | 20.0% |
| Customer experience and satisfaction | 20.0% |