Requirements
This award recognizes the Builder that has executed the most effective digital campaign to promote their brand, products or services. In your entry share the content strategy and how it was executed through a variety of social and digital channels including posts, stories, blogs, google ads, and video. The submissions will be judged on the campaign's ability to garner new followers, engage the intended target audience through shares, comments, reposts and conversation using a robust mix of social platforms and blog articles. Provide metrics to support the effectiveness of the campaign which can include impressions, engagement rate, and follower growth.
Entry will be judged on brand consistency, message clarity, appeal to target audience, creativity, design, and impact (effectiveness/performance and analytics when available). Includes any form of marketing to your target audience, which may include e-blast, digital marketing, social media, radio ads etc.
Entry Requirements
- Entrants must have run a digital campaign that demonstrates creativity, innovation, and measurable results.
- Statement (point form, max 400 words) detailing how the category criterion has been met. Please identify the time frame in which the digital ad took place.
- Please indicate co-submitters
- PDF or JPG of the digital ad
- Screen shot of digital ad displayed on website(optional)
Criteria
| Criterion | Weight |
|---|---|
| Campaign strategy and objectives | 25.0% |
| Creativity and innovation | 25.0% |
| Use of digital channels and tactics | 25.0% |
| Effectiveness and measurable results | 25.0% |