Requirements
This award recognizes the company that has executed the most effective marketing activation campaign to engage their target audience. This is an open category which can be entered by Builders, Renovators, or Industry Partners.
Entry will be judged on concept/creativity, innovation, and impact (effectiveness/response/results).
Entry Requirements
- Entrants must have run a marketing activation campaign that demonstrates creativity, innovation, and measurable results in engaging their target audience.
- Statement (point form, maximum 400 words) detailing how the category criterion has been met.
- Please indicate co-submitters.
- Digital media (photos, video, recording, etc), not to exceed 2 minutes in length
- We encourage entrants submitting video to use a link/URL instead of uploading file if possible
Criteria
| Criterion | Weight |
|---|---|
| Campaign strategy and objectives | 25.0% |
| Creativity and innovation | 25.0% |
| Use of activation channels and tactics | 25.0% |
| Effectiveness and measurable results | 25.0% |