Requirements
This award recognizes the Industry Partner that has executed the most effective digital campaign to promote their brand, products or services. Display advertising refers to advertising that incorporates text, logos, pictures/images, and rich media positioned on a website or search engine. Please provide data regarding your campaign's overall success and what was the ROI that you received from this digital campaign.
Entry will be judged on cohesiveness, message clarity, appeal to target market, creativity, design, and impact (effectiveness/performance and analytics when available). Includes any form of marketing to your target audience, which may include e-blast, digital marketing, social media, radio ads etc.
Entry Requirements
- Entrants must have run a digital campaign that demonstrates creativity, innovation, and measurable results.
- Statement (point form, max 400 words) detailing how the category criterion has been met. Please identify the time frame in which the digital ad took place.
- Please indicate co-submitters
- PDF or JPG of the digital ad
- Screen shot of digital ad displayed on website(optional)
Criteria
| Criterion | Weight |
|---|---|
| Campaign strategy and objectives | 25.0% |
| Creativity and innovation | 25.0% |
| Use of digital channels and tactics | 25.0% |
| Effectiveness and measurable results | 25.0% |