Best Renovator Covid-19 Marketing Initiative *FREE ENTRY*

2020 SAM Awards | Greater Ottawa Home Builders' Association

Requirements

This award recognizes the best marketing innovations successfully implemented to navigate and/or drive business during Covid-19 for a Renovator.

Entry will be judged on cohesiveness, message clarity, appeal to target market, creativity, design and impact (effectiveness/performance and analytics when available). Includes any form of marketing to your target audience, which may include e-blast, print media, digital marketing, social media, radio ads etc.

Entry Requirements

  • Statement (point form, maximum 400 words) detailing how the category criterion has been met. Please identify the time frame in which the marketing campaign took place.
  • Please indicate co-submitters.
  • Digital Media (photos, video, recording, etc), not to exceed 2 minutes in length
Criteria
Criterion Weight
Message Clarity 20.0%
Cohesiveness 20.0%
Creativity/Design 20.0%
Impact/Analytics(when available)/Performance 20.0%
Appeal to Target Market 20.0%