Requirements
This award recognizes the best video created to promote a Builder and/or Project for purposes such as social media, website, sales office, television, etc.
Entry will be judged on concept/creativity, appeal to target market, message/content, and impact (effectiveness/analytics/performance)
Entry Requirements
- Statement (point form, 300 word maximum) detailing how the category criterion has been met.
- Please indicate co-submitters.
- Link/URL of the video
Criteria
| Criterion | Weight |
|---|---|
| Concept/Creativity | 25.0% |
| Appeal to Target Marketing | 25.0% |
| Message/Content | 25.0% |
| Impact/Analytics/Performance | 25.0% |