Requirements
This award recognizes the best marketing campaign for a Builder and/or Project.
Entry will be judged on cohesiveness, message clarity, appeal to target market, creativity, design, and impact (effectiveness/performance and analytics when available). Includes any form of marketing to your target audience, which may include e-blast, print media, digital marketing, social media, radio ads etc.
Entry Requirements
- Statement (point form, maximum 400 words) detailing how the category criterion has been met. Please identify the time frame in which the marketing campaign took place.
- Please indicate co-submitters.
- Digital Media (photos, video, recording, etc), not to exceed 2 minutes in length.
- *Entry to this category is free if you entered at least 3 other B (Marketing) Builder Categories.
Criteria
| Criterion | Weight |
|---|---|
| Cohesiveness | 20.0% |
| Message Clarity | 20.0% |
| Appeal to Target Market | 20.0% |
| Creativity/Design | 20.0% |
| Impact/Analytics(when available)/Performance | 20.0% |