Requirements
This award recognizes the best radio advertisement or campaign for a Builder and/or Project.
Entry will be judged on concept/creativity, appeal to target market, message/content, and impact (effectiveness/response/results)
Entry Requirements
- Statement (point form, max 300 words) detailing how the category criterion has been met. Please identify the time frame in which the radio ad took place.
- Please indicate co-submitters.
- MP3 of Radio Ad
Criteria
| Criterion | Weight |
|---|---|
| Concept/Creativity | 25.0% |
| Impact | 25.0% |
| Appeal to Target Market | 25.0% |
| Message/Content | 25.0% |