Requirements
This award recognizes the best marketing campaign for a Builder and/or Project.
Entry will be judged on cohesiveness, message clarity, appeal to target market, creativity, design, and impact (effectiveness/performance and analytics when available)
Entry Requirements
- Statement (point form, maximum 300 words) detailing how the category criterion has been met. Please identify the time frame in which the marketing campaign took place.
- Please indicate co-submitters.
- Digital Media (photos, video, recording, etc), not to exceed 2 minutes in length
- *Entry to this category is free if you entered at least 3 of the categories from B1 to B9
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Criteria
| Criterion | Weight |
|---|---|
| Cohesiveness | 20.0% |
| Message Clarity | 20.0% |
| Appeal to Target Market | 20.0% |
| Creativity/Design | 20.0% |
| Impact/Analytics(when available)/Performance | 20.0% |