Requirements
This award recognizes the best digital display advertisement for a Builder and/or Project. Display advertising refers to advertising that incorporates text, logos, pictures/images, and rich media positioned on a website or search engine.
Entry will be judged on concept/creativity, innovation/use of technology, message/design, and impact (effectiveness/analytics/performance)
Entry Requirements
- Statement (point form, max 400 words) detailing how the category criterion has been met. Please identify the time frame in which the digital ad took place.
- Please indicate co-submitters
- PDF or JPG of the digital ad
- Screen shot of digital ad displayed on website(optional)
Criteria
| Criterion | Weight |
|---|---|
| Concept/Creativity | 25.0% |
| Innovation/Use of Technology | 25.0% |
| Message/Design | 25.0% |
| Impact/Analytics/Performance | 25.0% |